Starting a blog directly within Shopify might not be our top suggestion, but we passionately advocate for integrating a blog into your eCommerce website. Why? Because a blog isn’t just a space for promoting products or deals—it’s a powerhouse for growing your business.
Crafting SEO-optimized articles filled with valuable insights, tips, and tricks will attract organic traffic, showcasing your expertise in your niche. You’ll be amazed at how Shopify offers all the tools you need to kickstart your blog.
In fact, we’ve curated twelve stellar examples to ignite your imagination and inspire your own blogging endeavors.
Here are revamped descriptions of the mentioned Shopify blog examples:
12 Best Shopify Blog Examples to Draw Inspiration From
- The Maudern
The Maudern‘s captivating dark green design creates a focused ambiance, blending text and visuals seamlessly. A minimalist floating header comprises a hamburger menu, search, and shopping cart icons for streamlined navigation, while the search bar offers recommended results for ease of use.
Enhancement Suggestion: Enhance the aesthetic with a hamburger menu icon, presenting links in the navbar more elegantly.
- Finisterre
Finisterre‘s blog homepage offers a content-rich experience with a streamlined layout that facilitates effortless browsing. The hero section boasts a category drop-down, enabling users to filter topics of interest seamlessly.
Individual posts adopt a full-width layout, ensuring a visually appealing presentation for both text and images. Additionally, a newsletter subscription popup with checkboxes empowers users to tailor their email preferences based on desired content.
Enhancement Suggestion: Utilize checkboxes to enable users to select specific topics or categories of interest.
- Etnies
Etnies‘ blog incorporates a sticky header equipped with a mega menu, ensuring seamless navigation. The search bar offers helpful recommendations (“did you mean?”), simplifying content discovery.
Blog posts feature a blend of image and video content alongside textual material for a more engaging experience. Additionally, convenient “previous/next” links in the top right corner facilitate swift navigation between posts.
Enhancement Suggestion: Leverage mega menu navigation to create a customized drop-down template with varied content formats, enhancing user engagement.
- Bremont
Bremont, a modern Shopify blog, offers a unique browsing experience with a “Load More” button that displays the loaded articles count, resembling a progress bar. Above the fold, below the latest article, a banner with quick-access category links floats atop the screen, ensuring continued accessibility as users scroll.
Enhancement Suggestion: Consider implementing a “Load/Show More” button for seamless post browsing on the same page, bypassing traditional pagination.
- Flourist Recipes
Flourist Recipes showcases a sleek two-column grid layout within Shopify’s framework. Its top bar features a sliding text notification, complemented by a navigation header offering a multi-column drop-down menu for easy navigation.
A basic search bar below the header aids in specific content discovery, while the footer hosts quick links, social media icons, and a newsletter subscription widget for enhanced interaction.
Enhancement Suggestion: Elevate the blog’s appeal by presenting a multi-column grid layout on the “home page” for increased post visibility and engagement.
Explore our collection of top recipe blogs for further inspiration.
- Urban Beardsman
Urban Beardsman captivates with a distinctive split-screen layout—its static left side juxtaposed with a scrollable right section. The scrollable area is split further, featuring the date and title on a solid backdrop alongside a complementary featured image.
A unique feature includes a header that discreetly fades on scrolling and resurfaces upon returning to the top. The blog’s black background accentuates supplementary information and links, enhancing visual contrast.
Enhancement Suggestion: Elevate user experience with a header that gracefully disappears and reappears, offering a more seamless and pleasant scrolling experience.
- Laird Superfood
Laird Superfood‘s Shopify blog adopts a structured boxed layout, featuring a three-column grid that conveniently showcases numerous articles within easy reach. Each grid element comprises a thumbnail, title, excerpt, and “read more” button for quick access.
The individual posts adhere to a more traditional form, incorporating a right sidebar hosting links to recent posts, comprehensive news archives, and an extensive list of tags. An added advantage is the accessibility configurator, offering users customization options for the blog’s appearance.
Enhancement Suggestion: Implement features allowing readers to customize the blog’s appearance through accessibility adjustments.
- Girlboss
Girlboss boasts a minimalist blog layout characterized by a light header and a contrasting dark footer, adding dynamism to its appearance. Breadcrumbs and tags positioned below the header facilitate swift access to desired articles, while a search bar caters to specific content inquiries.
Interwoven within the post grids, a vibrant newsletter subscription section attracts attention, contributing to its visual allure.
Enhancement Suggestion: Enrich engagement by integrating a compelling newsletter subscription widget, fostering list growth, and leveraging email marketing for business expansion.
- Mani Life
Mani Life‘s blog interface presents three tabs for sorting articles—”all,” “events and samplings,” or “peanuts and discussions.” The mobile-like appearance, accentuated by rounded thumbnails, adds visual appeal. A disappearing and reappearing header enhances the scrolling experience.
An intelligent feature includes “related products” sections below each post, potentially contributing to increased conversions.
Note: Harness the potential of your blog to drive business sales effectively.
- Press
Press employs a GIF as an attention-grabbing element, fostering reader interest throughout the layout with various animated components. The sticky notification bar and header remain fixed at the top, eliminating the need to scroll to access vital information.
Enhancement Suggestion: Implement a contrasting background top bar notification to attract attention to key information.
- Great Jones
Great Jones stands out with a prominent slider and a sliding text notification bar featuring changing background colors. A compelling color scheme, typography selection, and ample white space enhance readability, emphasizing must-read articles.
Enhancement Suggestion: Utilize a large slideshow to highlight essential articles, capturing the reader’s attention.
- BioLite
BioLite‘s clean design focuses on content sans sidebars, offering a distraction-free browsing experience. The hero area showcases featured stories with comprehensive details and a read more link.
Enhancement Suggestion: Consider incorporating a floating navbar or back-to-top button for added practicality.
Summarizing the 12 Best Shopify Blog Examples to Draw Inspiration From
A blog integrated into an eCommerce platform is a great source to boost the development of a business through organic traffic, especially if it is on a Shopify platform, and this can be done by writing SEO-optimized articles that are filled with insights, tips, and tricks. Shopify offers versatile tools that help create effective blogs.
We saw 12 different Shopify blogs, each with its own special design features and functionalities minimalist to full multimedia presentations. Each example is unique in how specific design elements can increase user engagement while improving the organization and navigation of a site and overall user experience.
Each of the suggestions made for every example shares ways to enhance or improve the effectiveness of each blog’s design and functionality features, like mega menus, newsletter pop-ups, and more.
Suggested read: Multichannel Ecommerce: Why Does It Matter?
Common FAQs related to Best Shopify Blog Examples to Draw Inspiration From
What are some key blog layout features that enhance user engagement?
Blogs possess a few layout features that engage a user. Some of these features include sticky headers, mega menus, full-width layouts, “Load More” buttons, and multi-column grids, which make it easier to browse through for the readers.
How will a blog increase sales in an eCommerce store?
Blogs can carry related product sections, share relevant ideas, and add value to your product offers, pushing readers to explore and purchase the products.
What design elements should be included for a better user experience?
These design elements offer to enhance user experience, including a disappearing/reappearing header, floating navbar, or even custom accessibility options. With any of these features, the user experience is altogether improved with smoother navigation and personalization.
