The utilization of email newsletters has witnessed a remarkable surge among companies aiming to keep their clients abreast of the latest industry developments.
Surprisingly, 81% of B2B marketers identify email newsletters as the most frequently employed form of content marketing. For those in search of a reliable source for staying informed on cutting-edge marketing information, a plethora of digital marketing newsletters awaits.
However, the challenge lies in pinpointing the top ones that align with your specific needs. Instead of subscribing haphazardly to numerous newsletters in pursuit of the finest, take a moment to consider the ones listed in this post.
Top 9 Marketing Newsletters Every Professional Should Subscribe To
Below is a hand-picked list of the best newsletters that you can subscribe to to stay on top of your game. It is up to you how many you choose to subscribe to, one or all 9, as long as your inbox stays sorted. Let’s begin with our list:
- Marketing Brew – Best for Marketers and Advertisers
Marketing Brew issues its marketing newsletter three times a week, on Monday, Wednesday, and Friday. It’s an excellent place to start looking for all the latest information about advertising in general and, more specifically, marketing. Its sister publication has been popular among millennials for many years for delivering updates on news and politics.
On the other hand, Marketing Brew cuts out all the unnecessary chatter and dives deep into how events around the world affect the marketing industry. Other sister publications include Retail Brew and Emerging Tech Brew, both of which provide valuable insights and updates on more specialist topics.
It’s suitable for marketing and advertising professionals, mainly Gen Z or Millennials. Marketing Brew publishes three times weekly, on Monday, Wednesday, and Friday. Its sister publication, Morning Brew, has over 2.4 million subscribers.
Tech Brew, a sister newsletter, is valuable for most marketers as it often shares the latest updates on major players such as Google, Facebook, and TikTok. It’s an excellent place to start looking for all the latest information about advertising in general and, more specifically, marketing.
- The Hustle – Best Daily Newsletter for Marketing Professionals
The Hustle daily is a newsletter that provides bitesize, quippy news on various professional industries, including marketing. Most of the emails are short features, but occasionally, the Hustle writers do more in-depth pieces on specific trends.
This newsletter has a very youthful approach, so it’s possibly better suited for millennials and Gen Xers. The Hustle is a daily newsletter that provides bitesize, quippy news on various professional industries, including marketing.
The Hustle is easy to digest. Subscribers can learn about various global industries, not just marketing. It’s managed to grow its following with incentivized signups and referrals. Currently, it has more than one million subscribers.
- TL;DR Marketing – Best for Digital Marketers and SEO Professionals
TL;DR stands for “Too Long; Didn’t Read” and is a fun name given to daily digital marketing newsletters by the owner of the website, Saijo George.
Subscribe to the TLDR newsletter, and you’ll receive the latest digital marketing news from the previous day every day. Each item of digital marketing news is conveniently tagged so you can easily filter for what interests you most.
The website and newsletters include multiple sections, including SEO, paid media, social media, tips and tricks, and general marketing information. However, the main focus is SEO. TL;DR is completely free once you’ve signed up for the newsletter.
You get complete access to the main blog pages, and nothing is withheld. Newsletters are updated daily, except for weekends. It is run by someone who works in SEO.
- Exploding Topics – Best for Marketing Entrepreneurs
What makes Exploding Topics stand out is that it crawls millions of searches, forums, and mentions across the internet to find the next big thing(s). What makes Exploding Topics stand out is that it crawls millions of searches, forums, and mentions across the internet to find the next big thing(s).
The Exploding Topics newsletter is free, and a 14-day Pro only costs $1. The newsletter brings nuggets from the Exploding Topics website directly to your inbox. On Tuesdays, the Exploding Topics Tuesday newsletter delivers six hot new trends every week and is jam-packed and full of insight and commentary.
Exploding Topics is easy to use. Newsletters are sent out weekly. It can help content strategy and inspire new product development.
- Content Marketing Institute – Best for Content Marketing Insights
It’s perfect if you want to keep up with the latest content marketing trends. Content Marketing Institute’s newsletter service is called This Week in Content Marketing.
It’s perfect if you want to keep up with the latest content marketing trends. The newsletter compiles articles from the main Content Marketing Institute website, news from the marketing world, and current job listings.
In addition, it gives you an inside look at what’s changing with content marketing and how to keep up with the changes. In addition, Content Marketing Institute will deliver daily blog posts, community news, details of events, general promotions, and training directly to your inbox.
Content Marketing Institute is the de facto standard for content marketing newsletters. The weekly newsletter is delivered free to your inbox.
- Non-Obvious Insights – Best for Ideas Out of the Box
Non-Obvious Insights is the brainchild of Rohit Bhargava, a marketing strategist who worked for Ogilvy and Leo Burnett before setting out on his own.
Non-Obvious Insights is the brainchild of Rohit Bhargava, a marketing strategist who worked for Ogilvy and Leo Burnett before setting out on his own. He aims to teach others to be more open-minded with their thinking.
In the newsletter, he explores trends usually outside mainstream media reporting. In addition to the weekly newsletter, he also releases a yearly recap of the top 15 trends you should be paying attention to.
However, if you subscribe to his newsletter, you’ll be able to watch the trends develop and maybe take advantage of them before your competitors. The newsletter is sent out once a week and features 5-6 new stories selected from hundreds of sources.
More than 25,000 subscribers read Non-Obvious Insights every Thursday. The stories are meant to encourage you to be more open-minded.
- Ariyh – Best for Evidence-Based Marketing Tips
Ariyh is a newsletter service offering evidence-based marketing tips twice a week. Subscribers receive short, actionable tips derived from research papers on Tuesdays and overlooked research from the past on Thursdays.
The insights are grounded in behavioral science, spanning psychology, neuroscience, and economics. The Ariyh newsletter is currently free, although there might be plans for future charges.
It provides three-minute actionable tips based on the latest marketing science from renowned business schools, ensuring unbiased opinions and credible data.
- Chartr – Best for Data-Driven Insights
Chartr is a newsletter that presents insights in chart form. While some charts are meant to be fun, the overarching goal is to stimulate ideas and prompt a closer examination of specific trends.
Occasionally, the data relates to current news, offering a fresh perspective on ongoing events. Chartr uses charts to help marketers view and leverage data in innovative ways. The newsletter is free and can be read in just five minutes.
- MarketingProfs – Best for a Variety of Marketing Resources
The MarketingProfs newsletter is a versatile resource that covers a wide range of marketing topics. Released daily, it provides lessons, insights, and daily advice, encompassing articles, training, seminars, and various resources.
Subscribers gain access to forums where they can engage with other marketing professionals, sharing experiences and insights. With approximately 600,000 members, MarketingProfs delivers daily newsletters along with additional features like forums, offering diverse content such as how-tos, videos, infographics, surveys, and more.
Summarizing: The 9 Best Newsletters
Staying up to date with the latest marketing trends and strategies is imperative in this ever-changing world.
Amongst the best of these methods to stay on top of your game is through subscription to newsletters from experts.
These deliver the most valuable content straight to the inbox of the reader, a mix of cutting-edge ideas, actionable tips, and relevant news.
This list comprises the 9 best marketing newsletters that every professional should subscribe to in order to be ahead of the competition and informed about the decisions regarding the campaigns.
Suggested read: Marketing Data To Track on Every WordPress Site With 5 Powerful Tools
Common FAQs on The 9 Best Newsletters
Why should professionals subscribe to marketing newsletters?
Marketing newsletters are designed to send timely updates on industry trends, tips, and strategies to professionals that would help them stay up-to-date and improve their skills.
What will I discover in these marketing newsletters?
These newsletters will provide the reader with knowledge about marketing strategies, some of the latest news, case studies, best practices, and active tips from the experts
Are the newsletters suitable for beginners or professionals in marketing?
The newsletters range from relatively simple topics to complex, in terms of experience levels, so the amateur looking to get started and learn the basics or an experienced marketer looking for more research will find something there useful.
