WooCommerce stands as a widely embraced e-commerce platform, driving numerous online stores.
Among its pivotal features is the capacity to showcase product ratings and reviews, fostering enhanced customer trust and satisfaction.
In this tutorial, we’ll illustrate how to integrate star ratings into your WooCommerce products and underscore their significance for your website.
Whether you’re a novice venturing into WooCommerce or a seasoned expert, this guide aims to empower you to leverage the full potential of this robust platform.
A. Why Add Star Ratings to WooCommerce?
Adding star ratings to your WooCommerce products provides potential customers with a quick and transparent way to assess the quality of your offerings.
Approximately 98% of shoppers read customer reviews before making purchase decisions. By incorporating customer reviews and star ratings, you can reduce buyer hesitation and boost sales and conversions.
Moreover, WooCommerce product reviews can appear in search results when you use the correct Schema markup and search engine optimization (SEO).
Search engines like Google may showcase your star reviews as rich snippets, which potential customers can see on the search results page:
Rich snippets like these can motivate consumers to click through to your products, increasing the likelihood of making a purchase.
B. Steps to Add Star Ratings in Your Woocommerce Product Page
Step 1: Enable Product Review
To add star ratings to WooCommerce individual products, you first need to enable them in the plugin settings.
We’ll assume you already have WooCommerce live on your WordPress website. If you need help setting it up, you can follow this beginner’s guide on installing WooCommerce.
To enable star ratings, go to WooCommerce » Settings from your dashboard and click on the Products tab at the top.
Navigate to the product settings page, scroll down to the “Enable Reviews” section, and check the “Enable product reviews” box.
In the same section, you can also enable the following options:
- Display the “verified owner” label on customer reviews
- Activate star rating on reviews
- Mandate star ratings
Upon selecting your preferences, click the “Save Changes” button.
Star ratings will now be active on your WooCommerce store. To ensure they appear on your product pages, you’ll need to enable a few more settings.
Step 2: Add Star Ratings to WooCommerce Product Pages
To incorporate this feature to your product pages, follow these steps:
- From your WordPress dashboard, navigate to Products » All Products.
- Click ‘Edit’ on the product you need to modify.
- Scroll down to the Product data panel and go to the Advanced tab. Ensure the Enable reviews checkbox is checked.
- Click Update to save your changes.
Once enabled, the reviews section will be visible on the product page, allowing customers to leave reviews and see others’ ratings.
This rating feature will also appear below the product title on your shop page and category pages, helping to increase clicks and conversions.
Step 3: Customize the Block
You can customize the block template to your liking. All you need to do is go to Appearance » Editor » Templates.
Under the Woocommerce section, select Single Product.
Single product page will open and allow you to customize the reviews section. This is where you can change the color, typography, and other dimensions.
Another way to customize them is by installing SeedProd Plugin. SeedProd’s Product Rating block empowers you to showcase ratings flexibly throughout your WooCommerce product page.
Some other plugins that you can consider using are YITH WooCommerce Advanced Reviews or WooCommerce Product Reviews Pro.
Just install your favorite plugin, set it up according to its instructions, and you’re off to setting the display options according to your brand. However, for the sake of this guide we will stick to the former plugin “Seedprod.”
With a simple drag-and-drop functionality, you can place the block anywhere you desire, whether it’s beneath the product description, title, price, or category section.
Within the block settings, you have the freedom to fine-tune alignment, size, and spacing to suit your preferences.
Moreover, delve into the Advanced tab to personalize star rating colors, typography, attributes, and device visibility.
You can even elevate visual appeal by incorporating eye-catching animation effects.
Another method you can use to customize things a bit in the WooCommerce reviews sections is by using a specific custom CSS styling. Here’s how:
Custom CSS styling
If you are comfortable with CSS and want to really customize your star ratings in WooCommerce, you can do that with custom code.
This way, you might be able to change the size of your stars, the color of your stars, or even reduce the spacing between stars to match your store’s theme.
Here is an example of some of this CSS that you could add into your WordPress theme’s customizer:
.star-rating span {
color: #f1c40f; /* Gold stars */
font-size: 20px; /* Larger stars */
}
C. Summarizing How to Add Star Ratings to Your WooCommerce Product Pages
Incorporating star ratings into your WooCommerce products is a straightforward and impactful method to elevate your online store and enhance the overall customer experience.
With minimal effort, you afford potential customers a swift and convenient means to assess the excellence of your products. This, in turn, fosters trust and amplifies sales opportunities.
Follow the steps in this article to begin with adding star ratings to your products. Don’t wait—start customizing your WooCommerce product pages today and see the results for yourself.
D. Common FAQs on How to Add Star Ratings to Your WooCommerce Product Pages
Do star ratings affect my product’s search engine visibility?
Yes, star ratings can improve your product’s visibility in search engine results. This is because search engines may display star ratings as rich snippets, which can gain more clicks from potential customers.
Will adding star ratings impact my website’s performance?
Adding star ratings to WooCommerce product pages typically has minimal impact on website performance, as the functionality is built into the WooCommerce plugin and does not require additional resources to function.
Can star ratings be customized in WooCommerce?
Yes, the flexibility about star ratings is complete customization allowed for their look and functionality to match the look and feel of the store’s design and usage experience.
Do star ratings work automatically after setup, or is manual input required?
The star ratings will automatically appear based on customer feedback once it is installed. However, manual input is required at the installation time only.
