If your website is brand new, this might not be a major concern because you probably don’t have any links pointing to it yet.
However, if your website has been around for a few months or more, there’s a good chance you have some links pointing to it. These links could range from beneficial to harmful, with others being neutral.
Understanding your backlink profile is crucial as it helps you determine whether you’re on the right track. Ideally, you’d have only high-quality, relevant links pointing to your site. In reality, this is rarely the case.
Need help conducting a backlink check and reviewing the results? This post is for you. Below, you’ll find backlink checker tools packed with features to help you understand your link profile. Let’s dive in!
A. What Are Backlinks and Why Are They Important in SEO?
A backlink is a link to your website from another site. Search engines such as Google take backlinks as affirmations of trust in your website.
Typically, the greater the number of high-quality backlinks you possess, the more probable it is for your site to ascend in search engine rankings.
However, not all backlinks are equal. The most valuable backlinks come from large, reputable websites, while links from spammy or suspicious sites can harm your site.
Once you’ve installed a WordPress SEO plugin and followed best practices, the next step is to develop your backlink strategy.
There are many ways to acquire backlinks, but the process begins with using a backlink checker tool to evaluate existing backlinks for your site and your competitors.
With that in mind, let’s explore the best backlink checker tools to track backlinks for any website.
B. Best Backlink Checker Tool
1. All-in-One SEO
All in One SEO (AIOSEO) is the leading SEO plugin for WordPress, trusted by over 3 million professionals. It simplifies optimizing your website for search engines, even if you lack technical knowledge or can’t hire an expert.
AIO SEO includes a Link Assistant feature that helps you manage internal backlinks on your site. Internal backlinks connect different posts or pages within your website.
With AIOSEO Link Assistant, you can improve your internal linking strategy and boost your WordPress SEO score.
It identifies orphan pages lacking internal links and suggests opportunities to create them. You can even bulk-add internal links with a single click.
The Link Assistant also highlights linking opportunities from various blog posts and pages, saving you time and ensuring you don’t miss valuable internal links.
Additionally, AIOSEO audits outbound links on your website to ensure there are no broken links.
Pricing:
AIOSEO plans to start at $49.50 per year. However, the Internal Link Assistant feature is available in the Pro version, which costs $199.50 per year.
2. Ubersuggest
Ubersuggest, developed by Neil Patel, primarily offers keyword research features, but it also includes a Backlinks tool to analyze your site’s backlinks.
Similar to other tools, Ubersuggest can show you new backlinks, lost backlinks, nofollow links, and more.
The free version provides a limited view of backlinks for each domain. For a comprehensive analysis, you’ll need to upgrade to the paid version.
In addition to backlink analysis, this backlink checker offers tools to analyze traffic and generate keyword and content ideas.
Pricing:
Ubersuggest’s free version gives a basic overview of its capabilities. For in-depth backlink analysis, the Pro version is available for $29/month or $290/year when paid upfront. It also offers a 30-day money-back guarantee.
3. Moz Pro
Moz Pro, a comprehensive suite of SEO tools from Moz, includes the Link Explorer tool.
Link Explorer provides a detailed link profile of your site and allows you to compare it with up to four competitors, helping you understand their strategies.
A notable feature of this backlink checker is Link Intersect, which shows sites linking to your competitors but not to you, identifying potential link-building targets.
Moz also tracks lost backlinks, giving you the opportunity to replace them.
In addition to backlink checker tools, Moz Pro includes Campaigns for tracking and analyzing your site, Rank Checker for evaluating search engine performance, and more.
Pricing:
Moz Pro starts at $99/month ($79/month if paid annually). A 30-day free trial offers full access to all tools.
4. LinkMiner
LinkMiner, a tool from Mangools, is specifically designed for checking backlinks and requires a Mangools account for access.
Similar to other backlink checker tools, LinkMiner allows you to filter links by attributes such as nofollow, deleted, new, and lost.
A useful feature is the ability to ‘favorite’ backlinks for easy access, enabling you to create a shortlist of competitor backlinks to target or track your own backlinks for fixing, such as lost ones.
While not as feature-rich as SEMRush, LinkMiner is a safe alternative for those with budget constraints. It pairs well with Mangools’ SiteProfiler for comprehensive insights like total backlinks and top referring domains.
Pricing:
You can enjoy a free 10-day trial without providing credit card details. Subsequently, the cost is $26.91/month.
5. Semrush
Semrush is our best recommendation for a backlink checker, renowned for its excellence in keyword research and offering a plethora of powerful tools for backlink analysis.
To utilize its backlink features, simply log in to Semrush, navigate to ‘Backlink Analytics,’ and input the domain you wish to investigate.
You’ll receive comprehensive information about the domain and its backlinks. For deeper insights, each section of the overview provides a link to view the full report.
Semrush allows you to assess your site’s links, helping in the identification of potential issues such as low-quality links.
It conveniently displays the total number of links a linking page has, helping flag spammy websites with hundreds of links.
When examining competitors’ backlinks, this backlink checker reveals high-authority sites linking to them, their ranking keywords, and more.
This valuable data provides a curated list of sites for your own backlink-building efforts.
Pricing:
Semrush subscription plans start at $119.95/month and scale up to $449.95/month.
6. Ahrefs
Ahrefs is another robust keyword research tool that rivals SEMRush in usability and effectiveness.
It provides a comprehensive overview of your selected domain and offers in-depth insights into backlinks.
One of Ahref’s standout features is its capability to easily track lost backlinks, indicating links that were once present but have since disappeared, possibly due to page deletions by the linking website owner.
Moreover, Ahrefs helps identify broken backlinks that direct to your site but lead to a 404 error page. This allows you to reach out to the site owner for resolution.
Additionally, this backlink checker facilitates the examination of internal links on your site, enabling you to filter and identify accidentally followed internal links for correction.
Pricing:
A 7-day trial of Ahrefs’ Site Explorer is available for just $7. Afterward, the subscription starts at $99/month. Opting for an annual upfront payment reduces the monthly cost to $82/month.
7. Linkody
Upon visiting the Linkody home page, it’s evident that the link checker tool prioritizes simplifying link-building campaigns for its users:
“The simplest way to track your link-building campaigns.”
Anyone who’s attempted manual backlink checks understands two undeniable truths: it’s time-consuming and nearly impossible to keep pace.
This is where Linkody shines, gaining popularity for automating the backlink analysis process like others on this list.
There are numerous reasons to utilize this backlink analysis tool, including:
- Notifications for link gains and losses.
- Effortless identification and disavowal of spammy links.
- Insight into competitors’ strategies.
The best feature lies in its ability to monitor link fluctuations, crucial for managing your ever-changing link profile effectively.
Pricing:
It starts from $14.90/month for single users to $153.90/month for agency users. It also offers a 30 days free trial for users.
8. Majestic SEO
As a distinguished player in the online marketing sphere, Majestic SEO offers extensive benefits to those keen on understanding their backlink profile.
Initiating the process is straightforward: input your URL into the search box and let the SEO tool handle the rest.
Upon review, it’s essential to meticulously analyze each set of numbers provided.
While the total number of external backlinks may catch your attention, it’s crucial not to overlook other key details such as referring domains, IPs, and subnets.
This comprehensive data offers valuable insights into your link profile’s status.
Further down the page, the backlink history chart proves to be invaluable. It offers a clear depiction of whether your link-building efforts are gaining momentum or experiencing decline.
Pricing
It starts from $49.40/month to $399.90/month.
C. Summarizing Best Backlink Checker Tools to Boost Your SEO
SEO may seem daunting, but it’s more manageable than it appears. While there’s no shortcut to success, there are actionable steps, like maintaining a robust link profile, that can propel you forward.
In the world of digitization, finding suitable marketing tools for your business is easier than ever. Harness the capabilities of these backlink analysis tools to edge closer to your objectives.
Suggested read: Dispelling the Myths of Link Building in SEO: Cryptic or Crucial?
D. Common FAQs on The Best Backlink Checker Tools to Boost Your SEO
What features should be considered in a backlink checker tool?
It would be great to look for specific features related to comprehensive backlink databases, reporting capabilities at a detailed level, competitor analysis, toxic link identification, and even integration with other SEO tools. The ease of use and value for money is also essential.
How can a backlink checker tool help with your link-building strategy?
All of these tools can help us identify which links are sending most traffic and which may be harming the SEO of our sites. This data will be helpful in creating better link-building strategies, focusing on high-authority websites.
How frequently should one monitor a backlink profile?
Regular monitoring would then be required to keep up with new backlinks, negative links, or harmful ones and to track the effectiveness of such link-building endeavors. Usually, monthly to quarterly checks are seen to suffice on most websites.
