Many of you are curious about the advantages businesses gain from providing their audience with free content. In addition to constructing an email list, their primary objective is to assist users in acquiring new knowledge and closing the current knowledge gap.
To facilitate direct engagement with your target audience, it is essential to construct and maintain an email list. This is the foundation of every effective marketing strategy.
By taking advantage of the widespread popularity of video content through the use of a video membership website, you can effectively increase the size of your email membership list.
Within the scope of this article, we will investigate how you can effectively build your email list by utilizing the power of video membership sites.
Understanding the Details of Video Membership Sites
Videos stand out as the most fascinating type of content, and by building a membership community built around videos, we can successfully harness the user engagement that they provide.
Individuals are far more likely to pursue an online video course compared to other forms of interactive training and educational content.
The term “video membership sites” refers to online platforms that allow content creators to provide subscribers with access to unique video content in exchange for a membership fee.
Creators can engage with their audience on a complete level using these sites, which offer premium content, courses, tutorials, or behind-the-scenes footage. These sites create a regulated atmosphere.
Benefits of Video Membership Sites
- Joining a membership community can provide you with a platform to strengthen the legitimacy of your brand and demonstrate your experience within the sector.
- To produce recurring money for your company, you may adopt a strategy to monetize your video membership site. This will allow you to make online revenue.
- Using a video membership website allows you to develop an email list and collect leads, making it easier for your company to grow.
Imagine for a moment that you believe the internet subscription business is flawed somehow. On the other hand, you ought to read the following statistics
The online membership subscription sector is a flourishing industry estimated to reach a value of $1.5 trillion by the year 2025, as stated by Forbes. This sector is already worth several billions of dollars.
Given that people are increasingly prepared to pay subscription fees to access unique content, why not use this information through videos?
Methods to Utilise Video Membership Sites for the Expansion of Your Email List
1. Provide Valuable Content
Your visitors will be more likely to subscribe to your email list if you give them a taste of your premium content. This category includes teaser videos, free tutorials, and extracts from your full-length content, among other possible formats. Take care to ensure that the content is not only informative but also demonstrates your level of knowledge, leaving people wanting more.
Incorporate content that requires a password into your video membership website. You should provide email subscribers access to exclusive movies or resources only available to them. When visitors can acquire premium content by joining your email list, this is a powerful motivation.
For your video membership website, you might want to think about using MemberPress. Its ability to simplify creating a membership website based on subscriptions stands out as the most effective WordPress membership plugin currently available.
In addition, it comes furnished with an integrated Learning Management System (LMS), which makes developing and selling online courses a breeze.
Why Should You Choose MemberPress?
- This feature offers exceptional simplicity of use and configuration. This is essential because it enables us to place a higher priority on the creation of content than on the management of software.
- The capability of MemberPress Courses makes it possible to add and administer courses smoothly.
- Our user base, primarily novices, finds the user-friendly layout of the courses suitable.
- The platform offers integration with a wide range of tools and services, such as advanced WordPress page builders, contact form plugins, and email marketing providers.
- The user is given the ability to restrict access to courses depending on free membership plans, and there is also the possibility to include paid subscriptions into the system
2. Make Sure to Create Lead Magnets
You will still be required to create landing pages to finish developing your video membership website. Utilizing a WordPress page builder plugin such as SeedProd is something we recommend doing if you would instead design the page on your initiative.
This plugin seamlessly incorporates a user-friendly page builder, simplifying the process of creating personalized landing pages on demand.
SeedProd provides various landing page designs that incorporate conversion and sales optimization strategies. Changing the placeholder text and graphics on your page is all required to prepare it for launch.
Additionally, it makes integrating sign-up forms, user logins, and registrations more straightforward. In addition, it interfaces without any problems with the most popular email marketing systems, simplifying the process of adding users to your email list.
In addition, the landing page has engaging calls to action, which encourage people to sign up for your academy. The sign-up button directs consumers to the page where they can sign up for our service.
The concept of abandoned carts may sound familiar to individuals with experience with online shopping. Many users may leave at this point before the sign-up process is complete.
This page prominently shows testimonials, emphasizes course benefits, and includes a sign-up form that is easy to use. This page aims to persuade users to join our video membership site.
Create lead magnets connected to your video content, like checklists, eBooks, or guides: these are all examples. Offering these as free downloads in return for contact information might be beneficial. Make sure to incorporate links to these lead magnets into your landing pages to pique your audience’s attention.
3. Employ Login Forms Using a Strategic Approach
As a website administrator, it is crucial to ensure that the user experience is consistent and seamless throughout the entirety of the website.
WordPress themes do not include sign-up or login forms by default. This can hurt user experience because forms on your website may vary by location.
With the help of WPForms, you can create individualized sign-up and login forms for your video membership website. This plugin, widely regarded as the best WordPress form builder currently available, allows you to construct various forms adapted explicitly to your website’s requirements. These forms include login and sign-up forms.
Place forms strategically throughout your entire video membership website. Include them in video descriptions, tutorial endnotes, and membership website sidebars.
Make it simple for visitors to subscribe to your email list while consuming your content.
4. Provide Clients with Special Benefits
By providing your subscribers with exclusive privileges, you can encourage them to sign up for your email newsletter. It is possible that this could offer early access to newly generated content, reductions in membership costs, or access to groups or forums that are exclusively accessible to members. Bring attention to these benefits to attract people to sign up for your email list.
One of the most prominent examples of lead generation software that is now accessible is OptinMonster. Appealing marketing campaigns help you to attract visitors to sign up for your service. These campaigns can include aesthetically pleasing choices such as lightbox popups, slide-in popups, countdown timers, sticky header/footer displays, and other engaging features.
5. Participate Actively with Your Audience
Create a video membership site for community awareness. Participate in live question-and-answer sessions, audience comments, and conversations to engage with your audience. Participating in conversations and answering comments will build trust and loyalty with your subscribers, increasing the likelihood that they will subscribe to your email list.
It is push notification software designed to provide customized messages to user browsers, regardless of the device the user is using. PushEngage functions as push notification software. It allows you to design individualized messages for increased efficacy by providing sophisticated personalization and targeting criteria.
Through the utilization of this functionality, you can re-engage users who have left your website, thereby attracting them to come back.
6. Promote Email List Across Channels
It would help if you broadened the scope of your attempts to develop your email list outside your video membership site. You should promote your email list throughout your marketing platforms, including your website, social media channels, and others. Utilize various marketing methods to reach a larger audience, which also has the potential to generate traffic to your video membership website.
Smash Balloon makes it possible to integrate the content you share on social media platforms into your WordPress website more fluidly. You can use this feature on your community tab to showcase posts from X (formerly known as Twitter) and YouTube, Instagram, TikTok, and Facebook are just a few of the platforms it interfaces with without interruptions.
Bottom Line
The most important thing is to deliver video content that is both interesting and pertinent, and that is in line with the interests and requirements of your audience. This will create a compelling incentive for people to subscribe. Your video membership website should provide value that encourages users to sign up for the service, whether it is through the provision of tutorials, webinars, or unique content that takes place behind the scenes.
The inclusion of email collection forms, the creation of lead magnets (similar to free video samples or downloaded contents), and the optimization of your membership site for conversions are all essential components that must be there to guarantee success. By combining these techniques, you will be able to cultivate relationships that may result in future sales or engagement, as well as create a focused email list of potential clients or followers who are interested in your specialty.
Suggested read: Tips to Write an Effective Follow-Up Email
Common FAQs on How to Use a Video Membership Site to Grow Your Email List
1. So, what exactly is a video membership site?
A website that allows visitors to access unique video content is known as a video membership site. Often, this type of website conceals itself behind a paywall or membership registration system. To access content, users must often register with their email address.
2. Is it possible for a video membership site to assist in expanding my email list?
By providing members with access to exclusive video content in exchange for email sign-ups, a video membership site can help you expand your email list membership. Giving visitors valuable or exclusive content that resonates with them increases the likelihood that they will join your email list.
3. On my membership website, what kinds of video content should I make available to participants?
To expand your email list, consider offering informative films, tutorials, behind-the-scenes content, expert interviews, live webinars, or niche-specific content that aligns with the interests of your target audience.
4. If I have a video membership site, how do I go about setting up email sign-ups?
By integrating an email marketing solution (such as MailChimp, ConvertKit, or AWeber), you will be able to set up email sign-ups on your video membership website. On your website, make sure that the sign-up forms are prominently displayed, provide incentives for people to join up, and make sure that the procedure is simple and uncomplicated.
5. What exactly is a lead magnet, and how can I use it to expand my email list?
A “lead magnet” is a valuable free product that entices consumers to subscribe to your email list. You can use lead magnets such as free video previews, downloadable tools, or exclusive access to a mini-course or webinar for your video membership website.
6. What steps can I take to make my video membership website more appealing to people that frequent it?
Make sure that the design of your website is user-friendly, that the video content is of high quality and relevant, and that the procedure of signing up for your email list is simple to navigate. This will help your website look more appealing. Describe the advantages of membership and the things that users will obtain by subscribing to the service.
7. To increase the size of my email list, should I provide a free trial?
Offering a free trial of your service is an excellent strategy to attract email sign-ups. It provides visitors with a taste of the exclusive content that is available on your website, and once they have experienced the value, they may be more willing to join your email list and become paid members of your organization.
8. Can you tell me how to improve the conversion rate of my video membership website?
Including clear calls-to-action (CTAs) that encourage users to join your email list, offering enticing incentives like as discounts or bonuses, and creating a sense of urgency through limited-time offers or countdown timers are all effective ways to optimize for conversions.
9. If I want to offer tangible things, is it possible to use a video membership site?
Yes, you are able to utilize your video membership site to market physical products by providing product demonstrations, unboxings, or exclusive content that is connected to your products. By doing so, you can increase the size of your email list while simultaneously fostering trust and influencing purchasing decisions.
